If you’re interviewing agents, one of the first questions you should ask is, “How will you market my home?”
We develop a custom marketing plan for your home based on the unique characteristics of the property. Leveraging the latest technology and the most innovative marketing strategies, we develop a plan to target the audience of potential buyers most likely to purchase your home. We commit to a substantial advertising budget to execute that plan.
Along the way, we’ll share reporting with you to let you know how things are going. We’ll show you exactly how many thousands of qualified prospects have seen your listing, watched a video overview or taken the virtual tour, etc.
Professional Wide-Angle High-Resolution Photography
Everything starts with the highest quality professional photography. We work with a select list of expert local photographers specializing in real estate. These assets become the foundation everything from glossy full color brochures to social media posts and online video.
Glossy, Full Color Brochure, Printed on Premium Stock
A high impact, informative brochure is critical. We’ll keep your home stocked with these brochures so that every visitor leaves with a gorgeous reminder of the best features of your home.
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Your house gets it’s own website! Built with search engine optimization in mind, your home’s website features a custom domain name based on your street address. These sites are designed to show off our professional wide-angle photography and drone video.
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3D Virtual Tours & Interactive Floorplans
We use virtual tours to make it easy for prospective buyers to view and explore your home from anywhere: Sample Tour
Posts and paid campaigns on Facebook, LinkedIn, Instagram and Twitter help create awareness and demand for your property.
Kelly’s proprietary database contains almost 10,000 contacts across the Washington, D.C. Metro area, including prospective buyers and real estate professionals.
We own our drone — that gives us the freedom to come back and shoot updated footage as often as we like. Does your home look better in the morning or the evening? Did we visit you on a sunny day? Have you done new landscaping? Has the season changed? We leverage this footage to create a unique video narrative that showcases the best features of your home.
Videos we produce to showcase your property can be leveraged as advertising on Google’s YouTube Network.