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Marketing Matters

If you’re interviewing agents, one of the first questions you should ask is, “How will you market my home?”

We develop a custom marketing plan for your home based on the unique characteristics of the property. Leveraging the latest technology and the most innovative marketing strategies, we develop a plan to target the audience of potential buyers most likely to purchase your home. We commit to a substantial advertising budget to execute that plan.

Along the way, we’ll share reporting with you to let you know how things are going. We’ll show you exactly how many thousands of qualified prospects have seen your listing, watched a video overview or taken the virtual tour, etc.

Professional Wide-Angle High-Resolution Photography

Everything starts with the highest quality professional photography. We work with a select list of expert local photographers specializing in real estate. These assets become the foundation everything from glossy full color brochures to social media posts and online video.


 

Drone Photography & Video

There's nothing quite as dramatic and informative as good aerial photography. The drone allows us to capture a perspective that just isn't possible with terrestrial photography. Drone video also makes for attention grabbing eye-candy when we promote your listing on Facebook, Instagram & YouTube. Learn more about our unique approach to Drone Photography & Video.



Glossy, Full Color Brochure, Printed on Premium Stock

A high impact, informative brochure is critical. We’ll keep your home stocked with these brochures so that every visitor leaves with a gorgeous reminder of the best features of your home.

 

Website

Your house gets it’s own website! Built with search engine optimization in mind, your home’s website features a custom domain name based on your street address. These sites are designed to show off our professional wide-angle photography and drone video.
 

3D Virtual Tours & Interactive Floorplans

Virtual tours were already getting more and more important before COVID-19. But, in the wake of the global pandemic, they've become absolutely critical. We use a variety of technologies to make it easy for prospective buyers to visit your home from anywhere, using any type of device connected to the internet. Sample Tour

3D Virtual Tours Let Buyers Visit Your Home from Anywhere

Social Media

Posts and paid campaigns on Facebook, LinkedIn, Instagram and Twitter help create awareness and demand for your property.

Sample of an Instagram Post


Email Marketing

Kelly’s proprietary database contains almost 10,000 contacts across the Washington, D.C. Metro area, including prospective buyers and real estate professionals.


YouTube

Videos we produce to showcase your property can be leveraged as advertising on Google’s YouTube Network.

Kelly Gaitten headshot

Testimonials